Our pragmatic approach is rooted in deep thought leadership.

We have distilled our experience into practical analysis and solution frameworks. Many of our team members are published authors and have been at the forefront of artificial intelligence and sales & marketing digitalization for decades, linking academic research with practical business applications.

  • Pricing Intelligence: Drive Profits with Insights

    Dr. Frank Buckler

  • Think Causal Not Casual: Marketeers Decision Playbook for the AI Age

    Dr. Frank Buckler

  • Sales Digitalization: Strategies for the Implementation of New Technologies in Sales Organizations

    Martin Wirsing

  • The CX (Customer Experience) Insights Manifesto

    Dr. Frank Buckler

  • The 12 Powers of a Marketing Leader

    Dr. Frank Buckler

  • Structural Equasion Models - Introduction to Causal Analytics

    Dr. Frank Buckler

  • Neuronal Networks in Marketing Management: A Practical Introduction to Modern Data Mining

    Dr. Frank Buckler

  • Profitable Target Account Management for Financial Service Providers

    Dr. Frank Buckler

  • Mobile Geoinformation - Business Models for Location Based Services

    Martin Wirsing

  • The End of the KPI Illusion

    Dr. Frank Buckler