Pre-deal, between signing and closing, or early in the holding period, we identify and prioritize the key levers that create value for your investment through profitable and sustainable growth. Our support can be a full-scale value creation plan or focused initiatives, e.g., commercial excellence / go-to-market, international expansion, or pricing.

We are pragmatic in our analysis and leverage our experience to develop actionable value creation plans. We translate our recommendations into measurable KPIs and OKRs and support you in setting up the required success tracking.

To accelerate growth, we support you from full-scale commercial transformations and post-merger integration to the (re-)design of go-to-market models and more tactical salesforce and marketing effectiveness initiatives. Our joint journey often starts with a structured assessment of the current state. We combine our analytic strength and years of experience in sales and marketing to ensure that solutions are grounded in pragmatism.

Change management starts on day one. This is why we prefer to develop solutions collaboratively with your operational teams. When it comes to execution, we stand by your side with advice or by providing interim resources to drive the transition and measurable impact.

Pricing is one of the most potent levers for top-line and profit growth. We work with our clients early in the holding period and throughout the investment lifecycle to develop pricing strategies and execution plans. Our support encompasses the development of pricing strategies and revenue/monetization models, the complete (re-)design of price and packaging models, fine-tuning existing ones, improving commercial execution and processes, and executing price increase campaigns. We often begin our engagements with a structured pricing audit and assist with the design of pricing organizations and their integration into commercial roles.

Especially in B2B, pricing is where science meets art, and commercial execution is key to successful pricing initiatives. With our experience in commercial functions, we understand what works in sales and how to drive the adoption of new pricing models.

A customer-centric product portfolio should reflect the firm’s vision and competencies, truly differentiating your offering. Your portfolio needs to be future-proof, rich in profit-contributing products and services, and regularly cleansed of legacy and cash-burning offers. At the same time, it should be structured to be easy to buy and sell, removing complexity for your clients and customers, as well as for your sales teams.

We support our clients with rapid commercialization initiatives of existing products and services, reviewing and defining product portfolios, and developing innovation strategies that include buy, build and partnering approaches.

International expansion and strategic add-ons are critical junctures in a company's growth trajectory, demanding meticulous planning and precise execution. At Apex Partners, we specialize in guiding our clients through the complexities of scaling their operations globally, ensuring that each move is strategically sound and culturally informed. Our team has worked worldwide, and we have a local presence in EMEA, North America, and APAC.

Our services include market screening, designing international organizations, and building M&A-ready commercial platforms.

At Apex Partners, Digital Transformation rarely comes stand-alone and is usually embedded in Go-to-Market model upgrades, sales and marketing effectiveness initiatives and pricing projects.

We have gathered decades of experience supporting organizations in integrating digital sales and marketing channels into their classical offline go-to-market models, enhancing sales and marketing with digital enablers, automating pricing, and leveraging AI to boost productivity and customer experience. Our team members have been at the forefront of CRM and causal AI analysis for more than 25 years. We leverage a select network of partners to access ready-to-deploy digital solutions and support the technical implementation.